The effectiveness of a brand’s communication programme needs to be evaluated under the lens of 'Who, What, When, Where, Why and How'. Our in-depth analytics and data dissection abilities help corporate communication desks and PR firms to obtain satisfactory answers to all the questions that arise while planning and evaluating communication strategies during pre & post-communication phases.
Know MoreA key requirement for business success is to stay updated with intelligence about competition and the various stakeholders within the business ecosystem. An efficient way to do this is to stay informed of the developments within the ‘newsphere’. Our media monitoring solutions help you stay abreast of all the relevant news updates for competition brands and other stakeholders throughout the day, across media platforms.
Know MoreWe provide a unique tool to manage relationships with journalists (editors & reporters) across the industry for efficient media management. JournoLIST is a user-friendly Journalist Relationship Management (JRM) tool that allows PR firms and corporate communication teams to maintain a centralised communication channel with journalists across the country.
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Diamond Sabre Awards South Asia (2022) – Tata Motors Superior Achievement In Measurement & Evaluation
ImageXX Gold Award (2022) – Tata Motors Best Use of Analytics
Amec Awards Bronze – Tata Motors Strategy For Better Mileage Clicks
Amec Awards Bronze – Towards Communications Leadership, using analytics & creativity
Amec Awards Bronze – Simplifying Complex Analytics for Easy Decision Making
Best use of Analytics - Concept BIU & Godrej Industries Limited - Simplifying Complex Analytics for Easy Decision Making
At Bajaj Allianz General Insurance, media relations is managed in-house and hence, we were looking for a partner who can not only track our coverage, but also share insights on how we can better our media presence. After much deliberations, we went ahead with ConceptBIU as they are a one stop shop for our requirements. Over a period of time, they have customized the media analysis report of the company with detailed PR metrics we wanted to analyse, both for online and print media. Their app also comes handy in case you’re looking at some immediate update. Our experience has been great, and they have helped us monitor and better our media presence with their quality inputs
Being a non-advertising brand, mapping earned media becomes an essential aspect in the process of franchise building. In fact measuring media matrices have always placed us as a leader not only in identifying our right partners but to enhance the partnerships and design our business strategies and align our communication accordingly.
The team at Concept BIU has been a true partner as we walk this journey and have never failed to walk an extra mile with us. We further strengthened our partnership with Concept BIU, from tracking to add analytics and measurement to our portfolio and look forward to see them evolve into a full service, integrated provider of communication solutions.
ConceptBIU has been an invaluable partner on our PR Measurement journey. With a defensible strategic focus on measurement, laced with robust pan India on-ground execution capabilities and the agility to turn around reports in a consistent manner makes them one of the best in the industry. The qualitative and quantitative insights provided month on month for multiple Godrej businesses vis-à-vis respective peer sets has helped us raise the bar of our external communications significantly over the years.
Bajaj Allianz General
Insurance Company Limited
Crisil Ratings Limited
Godrej Industries Limited
