We provide a unique tool to manage relationships with journalists (editors & reporters) across the industry for efficient media management.
JournoLIST is a user-friendly Journalist Relationship Management (JRM) tool that allows PR firms and corporate communication teams to maintain a centralised communication channel with journalists across the country. The SaaS-based connected interface is loaded with features:
- Access profiles of over 8,000 journalists across mainline and vernacular mediums across the country
- Create journalist clusters to disseminate and monitor press releases as per the requirements of the communication plan
- Conveniently schedule press releases as per the communication plan’s requirements
- Send mass or customised emails for all ongoing/ad hoc communication requirements across different journalist groups
- Schedule automated resending of mail, after required edits, as per the bounce-back reports generated by the tool
- Obtain status monitoring reports and quantitative analysis of press releases
- Receive fast and reliable updates of journalists' professional movement across news groups and publications
- Get single-point access to multiple and filtered media lists across publications, journalist groups, sectors, locations, etc.
- Identify journalists who are the right fit based on vintage, expertise or client requirement
- Target identified journalists to establish a positive communication chain
- Manage multiple streams of press releases emanating from the same organisation — ideal for PR agencies with multiple clients and large corporate houses with various verticals
- Get facilities for unlimited data archival with high-end data security
